WebP vs JPEG vs PNG: Which Should You Use?

Updated July 2026 · 3 min read

Three formats cover almost every image on the web — but they behave very differently. Here's the short, practical version.

The comparison

WebPJPEGPNG
CompressionLossy + losslessLossy onlyLossless only
TransparencyYesNoYes
Typical photo sizesmallest~30% larger5–10× larger
Browser supportAll since 2020UniversalUniversal
Best forNearly everything on the webEmail, legacy systemsScreenshots needing pixel-perfect text, print

When to use WebP

Default to WebP for websites. It compresses photos ~25–35% smaller than JPEG at the same visual quality, supports transparency like PNG at a fraction of the size, and every modern browser renders it. Smaller images mean faster pages, better Core Web Vitals, and better SEO.

When JPEG still wins

JPEG's only remaining advantage is universality outside browsers: old email clients, embedded systems, some CMS/marketplace uploaders, and office software. If a platform rejects WebP, send JPEG at quality 80.

When PNG is the right call

PNG is lossless — every pixel exact. Use it when that actually matters: UI screenshots where 1-pixel text must stay crisp, images headed to print, or graphics you'll re-edit repeatedly (lossy formats degrade each time you re-save). For everything else, PNG is just wasted bytes.

Rule of thumbWebsite → WebP. Email attachment → JPEG. Pixel-perfect screenshot or print → PNG. Logo/icon → SVG if you have it.

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